The Reason Behind Paws & Peaks

It is a movement toward responsible adventure, everyday preparedness, and community care for dogs everywhere. 

Full Brand Story

Paws & Peaks began with a moment no animal lover forgets. When an injured dog needed help, I realised that even as a vet nurse, I wasn’t prepared. I had nothing on hand to ease their pain.

That moment changed everything.

Then I lost my own dog, George. My adventure partner. My shadow. The heartbeat behind this mission. As I said goodbye, I made him a promise that I would protect the paws he could no longer walk beside, and carry every dog to the peaks he never got to see.

Paws & Peaks is that promise in action.

A commitment to help every dog owner feel more confident, more prepared, and more capable when it matters most.

Our mission is simple: to bridge the gap between compassion and action.

Every idea we bring to life is shaped with intention, guided by care, and grounded in the belief that dogs deserve the same safety and support we expect for ourselves on every adventure.

And soon, something new arrives to carry that promise forward.

Mission & Values

Paws & Peaks exists to bridge the gap between compassion and action, giving every dog lover the tools and confidence to help when it matters most.

Warmly,
Nastasia
Founder, Paws & Peaks